Maverick Apartments

A pioneering brand for a luxury building in Minneapolis.

Objective

Greystar and Shorenstein came to UpShift to build a dynamic and engaging brand for a building in an emerging part of downtown Minneapolis.

Solution

Based on its location, we knew the target residences would be pioneers—the trendsetters or "mavericks" in any situation. Marketing materials, that tie into the interior design theme, included signage, print items, ads, and social engagement that positioned Maverick Apartments as a luxury urban cabin. Maverick is still one of the most talked about buildings in MN.