UpShift revamps the storied brand of a hotel in Pismo Beach
Seacrest Hotel, a well-known hotel perched on the cliffs of Pismo Beach with a 60+ years history, sought to refresh its brand to attract upscale travelers from Los Angeles and San Francisco.
UpShift infused the new brand identity for Seacrest with a cool, effortless style inspired by Palm Springs and California beach culture. We redesigned the advertising, marketing collateral, and website to highlight its breathtaking ocean views and long-standing reputation, resulting in higher nightly rates, better guest reviews, and stronger web traffic.
