Central Coast Living at its Finest
Located in downtown Santa Barbara, 604 E. Cota Apartments is luxury rental housing serving the city's expanding tech and healthcare professionals who seek to live near the beaches, State Street, and the Santa Barbara Bowl.
We created a dynamic yet relaxed brand and marketing collateral for a respected developer in Santa Barbara, Peter Lewis. The tone and visuals blend nicely with the building's contemporary yet Spanish-influenced styling. Importantly, our work introduced a lifestyle branding approach to multifamily real estate—something that wasn't being done before in Santa Barbara. This approach conveyed warmth and approachability, resonating with prospects. Being fairly close to UCSB, we also wanted a youthful, active voice for this brand to appeal to upper-level students.
