Relaxed, Upscale Energy in California's Central Coast
UpShift was tasked with rebranding an oceanfront hotel in Pismo Beach to reflect its sophisticated yet relaxed spa-like ambiance. The goal was to appeal to travelers from Los Angeles and the Bay Area who seek a relaxed staycation.
We redesigned the hotel's logo, updated marketing collateral, and enhanced digital, social, and web strategies. Despite 2020's challenges, our rebranding work helped them maintain strong bookings and robust guest reviews. We continue to focus on quality design and innovative marketing in our ongoing partnership with this hotel client.
Promotional ads and collateral utilize the "C" from the logo cleverly within headlines.
