Jones Berkeley Apartments

Berkeley, CA

A Welcoming, Creative Brand That Fits a Unique Community in Berkeley, California


With Jones Berkeley, we worked with Shorenstein and Greystar to create a laidback yet luxurious brand identity and name that would resonate with residents of Berkeley, California. Originally, the residents of this eclectic college town were concerned if the new development would fit their proud community. By infusing the voice of all marketing collateral with the voice of Berkeley—and through Shorenstein's careful architectural choices—we featured local retailers and hot spots in social media, custom website, community outreach, lifestyle advertising, and artistic collateral. The building and the brand became part of the neighborhood, earning the trust of residents.


  • Neighborhood objections melted away by fostering a sense of community.
  • We helped to promote local, small retailers who would not have had an advertising budget, otherwise.

Brochure with Z-Cover

Jones Berkeley Brochure

Brochure Cover with unique wood veneer

Brochure Interior Spread that functioned like a coffee table book

Brochure Interior Spread featuring local hot spots

Exterior Building Signage and wayfinding created by UpShift

Stationery Kit

Sell Sheet and Floor Plan

Jones Berkeley Custom Website with API Integration

Amenity and Neighborhood page of the Jones Berkeley Website

Social Media Campaign featured local retailers

Social Media Campaign featured local retailers