Kent Apartments

Rebranding a Lincoln Park mid-rise to target active, young renters

Objective

Rebrand a refreshed Lincoln Park mid-rise apartment on Clark Street, reflecting the active lakefront lifestyle. The goal is to appeal to a younger, brand-savvy audience through a modern, digital, and social media-driven marketing strategy.

Solution

Collaborated with Lincoln Property to craft a clever, fresh brand inspired by "Clark Kent." Developed digital collateral and a social media campaign that resonated with the target audience, resulting in renewed interest and increased rent rolls after the building’s remodel.