Essex on the Park

A Chicago Icon... Refreshed

Objective

Reimagining a Chicago icon (The Essex Hotel) to become an ultra-luxurious multi-tower apartment complex along Chicago's tony Michigan Avenue required skill, experience, and imagination. Fortunately, Oxford Capital and Bozzuto trusted UpShift as their partner to craft the right brand image, collateral, digital-forward marketing, and advertising campaign that led to record lease-ups. Everyone has seen Essex along Grant Park for years—now, they're also talking about it.

To view website: https://www.rentessex.com/