5252 Apartments

A Sophisticated Building (and Brand) for Hyde Park

Objective

We worked with Mac Properties to build an upscale yet inviting brand for a new multifamily apartment building in Chicago's historic Hyde Park neighborhood (where the Obamas lived!) Our work included naming, brand identity, marketing collateral, and a fully-custom website with a unique UI and animations. The site won multiple awards. Perhaps more importantly, our work conveys an artistic & welcoming vibe that appeals to University of Chicago associates as well as long-term members of the proud community.

https://5252apartments.com/