5252 Apartments

A Sophisticated Brand for Chicago's Hyde Park

Objective

Mac Properties sought UpShift to create a refined and inviting brand for a new multifamily apartment building on Chicago's southside near the UC campus—and not far from the Obama's residence. The aim was to resonate with University of Chicago affiliates and also long-term community members.

Solution

We referenced the building's flowing facade to influence decisions made about brand identity, web animations, and other marketing collateral. The result is an artistic, welcoming vibe that not only raised the bar for multifamily living in Hyde Park but also won multiple awards for our team.