Inn at the Cove

We infuse a hospitality brand along California's Central Coast with relaxed, upscale energy to appeal to today's travelers.

Objective

UpShift rebranded this oceanfront hotel in Pismo Beach with an upscale yet relaxed brand identity, logo design and collateral that fits the spa-like vibe of the property. We helped them hone in on their demographic, polish their brand image, and update marketing collateral to be digital, social and web-friendly. Despite a difficult 2020, our assistance helping them reach travelers from Los Angeles and the Bay Area was successful in keeping bookings strong. We're proud of our continuing relationship with this property, as they rely on us for quality design and clever marketing ideas.