Inn at the Cove

Pismo Beach, CA

We infuse a hospitality brand along California's Central Coast with relaxed, upscale energy to appeal to today's travelers.


UpShift rebranded this oceanfront hotel in Pismo Beach with an upscale yet relaxed brand identity, logo design and collateral that fits the spa-like vibe of the property. We helped them hone in on their demographic, polish their brand image, and update marketing collateral to be digital, social and web-friendly. Despite a difficult 2020, our assistance helping them reach travelers from Los Angeles and the Bay Area was successful in keeping bookings strong. We're proud of our continuing relationship with this property, as they rely on us for quality design and clever marketing ideas.

Brand Overview
Inn at the Cove Logo

Inn at the Cove Hotel Logo

Inn at the Cove Hotel Signage

Monument Sign

Marketing Image

Brand Messaging

Promotional ads and collateral utilize the "C" from the logo cleverly within headlines.

Hotel & Guest Room Collateral



Inn at the Cove Swag

Hotel Swag & Promotional Items


Inn at the Cove Social Media

Social Media

Banner Ads

Digital Banner Ads