Inn at the Cove

Pismo Beach, CA

We infuse a hospitality brand along California's Central Coast with relaxed, upscale energy to appeal to today's travelers.


UpShift rebranded this oceanfront hotel in Pismo Beach with an upscale yet relaxed brand identity, logo design and collateral that fits the spa-like vibe of the property. We helped them hone in on their demographic, polish their brand image, and update marketing collateral to be digital, social and web-friendly. Despite a difficult 2020, our assistance helping them reach travelers from Los Angeles and the Bay Area was successful in keeping bookings strong. We're proud of our continuing relationship with this property, as they rely on us for quality design and clever marketing ideas.

Inn at the Cove Logo

Inn at the Cove Hotel Logo

Signage Design

Inn at the Cove Property Map

Inn at the Cove Property Map Brochure

Inn at the Cove Drink Menu

Key Card and other collateral utilize the "C" from the logo in clever headlines

Inn at the Cove Door Inserts

Inn at the Cove swag

Inn at the Cove Hotel Stationery

Inn at the Cove Website