Real estate investment firm builds success
Highgate Capital sought UpShift's assistance to create a professional yet unique brand that would better communicate its offerings and experience across the Midwest.
We developed a modern brand identity that reflects Highgate’s thoughtful approach to multifamily investment. This identity was extended to presentation decks and a user-friendly website that clearly showcases their expertise. The rebrand reintroduced the company to the market, ensured brand consistency with a flexible presentation template, and resulted in an award-winning website.
UpShift created a new logo that communicates the trustworthy professionalism that Highgate Capital is known for. A fresh color palette conveys strength and ingenuity.
A custom PowerPoint Template was created for the client to engage potential new investors.
A wide range of slides were designed in order to accommodate different types of content and data, all which can easily be edited to ensure flexibility and long-term use.
UpShift designed and programmed a new custom website for Highgate Capital.
Refined typography, large images and video, and fields of color allow users to easily learn more about Highgate’s offerings and experience.
Letterhead and Business Cards we printed for team members, and key elements from the PowerPoint Template were carried across custom reports.