LG Water Solutions

UpShift works with LG to infuse marketing with creativity & consistency


LG Water Solutions needed a dedicated team to bring creativity & consistency to a wide array of marketing collateral to promote their advanced water desalination filtration system.


We worked with their South Korean creative department to adapt the new parent-brand identity for their water division—while also standardizing and simplifying a wide array of collateral that includes product spec sheets, case studies, digital ads, social promotions, and trade show materials.


  • A smooth transition to the new parent brand identity
  • Collateral works cohesively for a wholistic customer experience