LG Water Solutions

LG engages UpShift as their Los Angeles agency for various sales collateral


LG Water Solutions needed a dedicated team to bring creativity & consistency to a wide array of marketing collateral that promotes their advanced water desalination filtration system.


We worked with LG's South Korean creative department to adapt the new parent-brand identity for their water division—while also standardizing and simplifying a wide array of collateral that includes product spec sheets, case studies, digital ads, social promotions, and trade show materials. Applying our branding expertise, we also helped LG translate its new brand guidelines to different business units, building out core templates and tools that were missing from the brand kit.


  • A smooth transition to the new parent brand identity
  • Collateral works cohesively for a wholistic customer experience


Sales Presentation

Product Data Sheets


Event Invitations

Social Marketing