LG engages UpShift as their Los Angeles agency
LG Water Solutions needed a dedicated team in Los Angeles to infuse creativity and consistency into their marketing collateral for its advanced water desalination filtration system.
We collaborated with LG's South Korean creative department to adapt the new parent brand identity to water division sales and marketing items. We streamlined and standardized collateral, including product spec sheets, case studies, digital ads, social promotions, and trade show materials. Our work ensured a smooth transition to the new brand identity, creating cohesive materials that enhanced the overall customer experience.
