A real estate investment firm builds success with a new brand & website
Highgate Capital sought UpShift to create a professional yet creative brand and website that better communicated their company offerings and extensive experience across a multi-state region in the Midwest.
We first created a new, modern brand identity that reflected their thoughtful approach to multifamily investment. Then, we carried this identity across presentation decks and a new website that makes it easy for new clients to understand Highgate’s offerings and expertise.
UpShift created a new logo that communicates the trustworthy professionalism that Highgate Capital is known for. A fresh color palette conveys strength and ingenuity.
A custom PowerPoint Template was created for the client to engage potential new investors.
A wide range of slides were designed in order to accommodate different types of content and data, all which can easily be edited to ensure flexibility and long-term use.
UpShift designed and programmed a new custom website for Highgate Capital.
Refined typography, large images and video, and fields of color allow users to easily learn more about Highgate’s offerings and experience.
Letterhead and Business Cards we printed for team members, and key elements from the PowerPoint Template were carried across custom reports.