With our deep expertise in B2B, UpShift was hired to create a fresh, unified brand identity for the American Association of Endodontists. This highly-successful international health organization had a brand that felt stale and disjointed to younger professionals—it simply didn't resonate. We were hired to cleanup the many different groups within the organization who were creating work in a multitude of styles. We also had to educate their members on the many endeavors they offer to busy professionals—from education to recertification, and governmental lobbying to research. After that, we rolled up our sleeves and got to work modernizing their brand, marketing templates, and online experience to make it easier for their staff to maintain consistency across the hundreds of in-person and online events they conduct every year. UpShift loves projects like these—strategy + design + innovation yield great results.

An upscale apartment building in Lansing, Michigan, which serves students and young professionals.

The AIDS Foundation of Chicago has turned to UpShift for creative marketing materials for many of their important fundraising events, including World of Chocolate and the AIDS Walk Chicago.

Chicago’s oldest life and annuity insurance company turns to UpShift for a brand update

Highland Risk Services is an insurance wholesaler specializing in long-term care facilities. The brand image we developed conveys Highland Risk’s traits of interactivity, communication, fresh thinking and expertise. The logo is a dynamic interaction of dots that form an H, representing the integration of insurance providers, brokers, end-consumers and Highland Risk staff.