AAE

Brand Strategy & Identity Update for a Renown B2B Group

With our deep expertise in B2B, UpShift was hired to create a fresh, unified brand identity for the American Association of Endodontists. This highly-successful international health organization had a brand that felt stale and disjointed to younger professionals—it simply didn't resonate. We were hired to cleanup the many different groups within the organization who were creating work in a multitude of styles. We also had to educate their members on the many endeavors they offer to busy professionals—from education to recertification, and governmental lobbying to research. After that, we rolled up our sleeves and got to work modernizing their brand, marketing templates, and online experience to make it easier for their staff to maintain consistency across the hundreds of in-person and online events they conduct every year. UpShift loves projects like these—strategy + design + innovatin yield great results.