Bartlit Beck Law

Refreshing Bartlit Beck's logo to reflect their expertise and approach

Objective

Founded in 1993, Bartlit Beck excels in complex litigation and corporate law, known for its unique trial approach and expertise in mergers, acquisitions, and corporate governance. The firm sought a logo refresh to better reflect its distinct approach and industry-leading expertise.

Solution

UpShift modernized the original logo while preserving its essence, incorporating two timeless yet vibrant blue tones and a classic font with distinctive character, bringing a fresh, updated feel to the brand.