Hyatt AIRE Campaign Wins GDUSA Award

We’re proud to share that our summer 2022 campaign for Hyatt AIRE Chicago in the Loop was recognized as a winning campaign by the GDUSA Awards, a competitive, design competition.

UpShift worked with the Hyatt Centric team to create a new, fresh campaign for the 2022 season. We used type, iconography, bright colors, and playful messaging to craft an eye-catching campaign that spoke to both tourists and professionals. We then brought the campaign to life through an exciting lighting installation, extending onto the sidewalk to create a more immersive environment that would draw people in as they walked by.

Other deliverables included elevator signage, social media graphics, video, and large-scale signage for the exterior of the property. We loved working with the Hyatt Centric team to create this bold campaign and can’t wait to show you what we have in store for this summers!