AAE (American Association of Endodontists)

Chicago, IL

With our deep expertise in B2B, UpShift was hired to create a fresh, unified brand identity for the American Association of Endodontists. This highly-successful international health organization had a brand that felt stale and disjointed to younger professionals—it simply didn't resonate. We were hired to cleanup the many different groups within the organization who were creating work in a multitude of styles. We also had to educate their members on the many endeavors they offer to busy professionals—from education to recertification, and governmental lobbying to research. After that, we rolled up our sleeves and got to work modernizing their brand, marketing templates, and online experience to make it easier for their staff to maintain consistency across the hundreds of in-person and online events they conduct every year. UpShift loves projects like these—strategy + design + innovation yield great results.

Abbot East Lansing

East Lansing, MI

We created a smart, stylish brand for a new upscale apartment building in Lansing, Michigan, that serves both students and young professionals.

AIDS Foundation of Chicago

The AIDS Foundation of Chicago has turned to UpShift for creative marketing materials for many of their important fundraising events, including World of Chocolate and the AIDS Walk Chicago.


ELCO Insurance

Empirical Risk

Health Engine

Highland Risk

Highland Risk Services is an insurance wholesaler specializing in long-term care facilities. The brand image we developed conveys Highland Risk’s traits of interactivity, communication, fresh thinking and expertise. The logo is a dynamic interaction of dots that form an H, representing the integration of insurance providers, brokers, end-consumers and Highland Risk staff.

Safety Deposit Box Insurance Corp.

Sg2 Healthcare

Sexton Benefit Solutions

Transitions Home Healthcare

U.S. Healthcare

Work With Us

Why UpShift Creative

We think like a large agency but act like a small one. That means we combine the strategy and account services of the big dogs with the innovation and responsiveness of a boutique. It's a win-win for our clients. The result is powerful brands integrated tightly across all your touchpoints.

Strategy Driven

We always lead with strategy to determine your unique business challenges. Smart work helps you stand out in crowded markets—with a unified brand look, voice and strategy that deliver maximum ROI.

Trusted Partner

We patterned ourselves after the big agencies: strategy-driven work and excellent client services. Yet we’re innovative, responsive and efficient like a boutique firm.

Proven Results

Our partners trust us to help them define their voice and look, reach targeted markets, and stand out in crowded markets. As a solid sign of this success, many of our clients are long-term business partners.