August 06, 2022

Parq Fulton Wins for Web Excellence Awards

Parq Fulton Desktop and Mobile Website

We’re proud to share that the custom website we designed and coded for Parq Fulton Apartments in Chicago was recognized by the Web Excellence Awards, one of the most prestigious international web competitions that promotes the very best web design.

Working with Marquette, UpShift named the this luxury residential building after its ideal location across the street from Union Park and steps from the hot Fulton Market neighborhood.

The fresh, upscale brand for Parq Fulton  showcases Marquette’s careful consideration of design details and technology that provide residents with a healthy, active and rewarding lifestyle. Our work also included a fully-custom website with real time pricing and availability integration, large imagery and video, and a wide variety of custom content features to showcase the property and help it stand out from many nearby competitors.

Savvy clients like Marquette recognize that websites are the largest touchpoint for a brand today. To best stand out from competitors and appeal to brand-savvy demographic groups, custom websites deliver better results than templated sites that cost less initially yet cost more in the long run when it comes to slower lease-ups, diminished brand differentiation, and lower rent rolls.

Luxury product deserves luxury marketing experiences. After all, you wouldn’t find Audi using the same template website that Mercedes uses.

View our custom website for Parq Fulton here.

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