2555 N Clark

Rebranding 2555 North Clark to attract luxury renters

Objective

2555 North Clark was a modest apartment building in a prime neighborhood. In the competitive Lincoln Park market, we were tasked with rebranding the building to attract high-income renters, allowing it to compete with newer, upscale developments in River North and downtown.

Solution

Lincoln Property Company partnered with UpShift to create a modern, luxurious brand identity and advertising campaign that aligned with the major updates planned for the building.