Laramar Local

Dynamic sub-brand for urban apartment searches

Objective

Laramar Group sought a sub-brand for their urban properties, allowing for quick, easy apartment searches in high-demand neighborhoods across the U.S.

Solution

UpShift created the dynamic Laramar Local brand, which received rave reviews and led to an expanded product portfolio. Due to its success, Laramar is now rolling out the sub-brand in additional cities.