Enclave of Bucktown

Objective

Harlem-Irving Corporation is a leading national developer of retail and commercial developments, and multiunit residential real estate. They brought UpShift on board to create the branding & marketing for their new luxury single-family homes in Bucktown— Enclave. We started with a name that captures the spirit of the area—a distinct pocket where buyers pay a premium to be near the coveted 606 Trail. Our brand appealed to urban high-income buyers who value individuality, elegance and distinctive design.