Connect Apartments in SLO

California Laid-Back Cool for the Central Coast

Objective

Connect Apartments in San Luis Obispo, CA, is a mixed-use development consisting of upscale apartments, a shared workspace, and retail/commercial, located along the popular bike trail that connects the high-tech business centerwith the Cal-Poly campus.

Solution

We found inspiration for the brand and name in the connection that the different components of the property provide (live, work, play), as well as its dynamic location along a popular commuter biking trail. This brand and building offers a smart, upscale experience in the laidback, well-educated yet welcoming community of SLO. Like many small towns, SLO is experiencing a renewal with college graduates returning to town for the relaxed, artsy, and affordable lifestyle that remote work offers.