Appealing to upscale urban buyers in the hot Bucktown neighborhood.
When Harlem-Irving Corporation needed on-point branding and marketing for their new luxury single-family homes in Bucktown near the 606 Trail, they sought UpShift's expertise in lifestyle marketing.
We created the name "Enclave" and developed a brand that captures the area's unique spirit. Bucktown is an upscale, artistic area of downtown Chicago that is also affluent. Our branding solution emphasized individuality, elegance, and distinctive design to lead to record sales volume and pricing.
