Sophisticated brand and sales tools for IBM's Initiate Systems
UpShift was tasked with enhancing Initiate Systems's marketing & sales tools, ensuring it aligned with their existing logo design while reflecting their organization's personality and product offerings.
We developed a powerful brand platform that retained elements of their original logo, while completely redefining the way they talk about who they are and what they do. The communications we created are smart, sophisticated, and succinct, helping their sales team achieve high levels of success—to the point where IBM bought them out.
