Next Chicago

Objective

NEXT was the first large-scale project to be developed on the land formerly known as Cabrini Green. As a result, it had to establish the tone for the entire neighborhood—as a luxurious and desired place for young professionals and families to live, work and play. We weren’t just marketing one building, we were creating a lasting image for an entire community. Lease-ups at NEXT have been strong, with high traffic volume on NEXT’s website and social channels that we manage.