The Madison required a hip, polished brand identity that was also authentic enough to appeal to the young, professional and style-conscious residents of the West Loop. To set The Madison apart from competitors and tap into the urban, timber loft feel of the neighboring buildings, UpShift developed a brand identity that personified The Madison, brought it to life through the lives of the residents.
Madison at Racine Website
Madison at Racine Flyer
Madison at Racine Flyer
Madison at Racine Pocket Folder
Madison at Racine Brochure
Madison at Racine Business Cards
Madison at Racine Business Cards
Madison at Racine Floor Plan Sheets
Madison at Racine Postcard
Madison at Racine Logo