Next-level convenience & style in Glendale, California
Fifield of Chicago and Century West of Los Angeles partnered to develop a trio of multifamily residences in Chicago and LA and sought UpShift's help to create a unified master brand.
We created the name "Next" to convey the next level of design, convenience, and comfort shared by the three properties. Our custom brand and marketing collateral were adaptable to each location's unique characteristics, using tailored imagery and phrasing. This approach provided a cohesive brand while smartly amortizing costs across all three developments.
