The NEXT level of luxury brought to Koreatown in LA
Fifield in Chicago and Century West in Los Angeles partnered to develop upscale buildings across various locations with similar finishes and architectural details.
We created the master brand "Next" to unify multiple properties, including Next Chicago, Next on Lex in Glendale, and Next on Sixth in LA’s Koreatown. The brand identity resonated with brand-savvy demographics and was adaptable to each location. For example, the website for Next on Sixth featured a translation option in Korean, catering to the local community.
