Multifamily brand in an artistic Dallas neighborhood
Stonehawk hired us to create an artistic, polished brand to attract young professionals to a luxury apartment building in one of Dallas’s trendiest neighborhoods. The community offers a highly-amenitized experience with stylish interiors and an enviable location near bars, shops, and entertainment.
Inspired by the building’s unique modular architecture, we developed a fun, smart, and polished brand. To ensure a fast launch, we used a web template, aligning the design with the brand’s distinctive features for maximum impact.
UpShift designed a logo that is modern and subtly references the architecture of the building.
A collection of three individual Rack Cards were designed to highlight Amenities, Neighborhood, and Interiors. A belly band binds them together for a unique experience that is truly cost effective.
A handy property overview for prospects who don't want to take the brochure cards.
We translated the design to a Jonah template to facilitate faster rollout at a lower pricepoint than a custom website.