Isaac Senior Living

Overland Park, KS

The Isaac: sophisticated, welcoming brand for active adult living


When Price Brothers wanted to create a senior living experience that elevated the bar high above others, they sought UpShift's help. They wanted a brand and marketing that was on par with other luxury apartment buildings geared to young professionals—because the living experience at this new development was going to offer similar levels of amenities, design, and community.


Given the exceptional living experience, we worked very hard to create a modern, polished brand that is worthy of Price Brothers' founder's name, Isaac. UpShift created the name, along with brand identity, website, and all marketing collateral that helped them convey a new way of living for those post-career.


  • Branded content and advertising in social and digital
  • Successful marketing outreach across channels
  • Record interest long before they started leasing
Overview of Isaac brand elements and collateral
Brass foil Isaac logo
Logo area of isolation
Brand pattern in brass and navy colors
brand color palette
brand lifestyle photos and renderings

Logo & Brand Identity

Inspired by the unmatched levels of hospitality and European design, The Isaac logo evokes a modern feel with a clean, thin sans serif and negative letter-spacing. A refined pattern that nods to the natural finishes and expansive outdoor amenity spaces was created, and photography further communicates the active, social lifestyle residents enjoy at The Isaac.

website home page on desktop
Interior website pages
website on mobile phone

Website Design

UpShift developed a custom website highlighting the best of The Isaac.

Floor plan API integration on website

Full API Web Integration

We developed a UI to provide multiple ways to search for an apartment (by plan, by availability, and by floor) and integrated it seamlessly with their property management software, Yardi's Rent Café, to pull in real-time pricing and availability.

brochure cover
brochure into spread
brochure spread with pool rendering
brochure amenity spread
Brochure amenity spread

Brochure Design

A bespoke brochure was designed to highlight the beautiful community spaces, active lifestyle, and incredible services The Isaac offers. This print piece is a valuable marketing piece to share with prospects as they tour the property and allows the property to stand out further in the market.

Letterhead, floor plan sheets and business card design
Rack Card cover, interior and back cover
Amenity Information Flyer

Stationery & Marketing Handouts

UpShift also worked on designing a variety of stationery and print items, which helps communicate a cohesive brand to prospects and current residents. A Rack Card that folds in half and an additional Amenity and Services sheet was created for an economical way of reaching a wider audience.

Temporary Construction Banners and Billboard

Construction Signage & Billboard

Temporary signage was designed to help launch the brand and grow community awareness.

Tote bag design

Promotional Tote Bag