The Isaac: sophisticated, welcoming brand for active adult living
When Price Brothers wanted to create a senior living experience that elevated the bar high above others, they sought UpShift's help. They wanted a brand and marketing that was on par with other luxury apartment buildings geared to young professionals—because the living experience at this new development was going to offer similar levels of amenities, design, and community.
Given the exceptional living experience, we worked very hard to create a modern, polished brand that is worthy of Price Brothers' founder's name, Isaac. UpShift created the name, along with brand identity, website, and all marketing collateral that helped them convey a new way of living for those post-career.
Inspired by the unmatched levels of hospitality and European design, The Isaac logo evokes a modern feel with a clean, thin sans serif and negative letter-spacing. A refined pattern that nods to the natural finishes and expansive outdoor amenity spaces was created, and photography further communicates the active, social lifestyle residents enjoy at The Issac.
UpShift developed a custom website highlighting the best of The Isaac.
We developed a UI to provide multiple ways to search for an apartment (by plan, by availability, and by floor) and integrated it seamlessly with their property management software, Yardi's Rent Café, to pull in real-time pricing and availability.
A bespoke brochure was designed to highlight the beautiful community spaces, active lifestyle, and incredible services The Issac offers. This print piece is a valuable marketing piece to share with prospects as they tour the property and allows the property to stand out further in the market.
UpShift also worked on designing a variety of stationery and print items, which helps communicate a cohesive brand to prospects and current residents. A Rack Card that folds in half and an additional Amenity and Services sheet was created for an economical way of reaching a wider audience.
Temporary signage was designed to help launch the brand and grow community awareness.
