Dallas, TX multifamily brand in an artistic neighborhood
Stonehawk hired us to create an artistic and polished brand that would appeal to the young professionals seeking out one of Dallas's hottest neighborhoods. The luxury apartment building offers a highly-amenitized experience with stylish interiors and an enviable location close to bars, shops, recreation and entertainment.
We drew inspiration for the logo from the shape of the building, which utilizes an undulating series of block forms surrounding a rectangular central amenity corridor. The brand is fun, smart, and polished. To control costs and also contribute to a fast live-date, the team opted to use one of Jonah's web templates rather than a custom solution. We worked with the developer and property manager to ensure that the brand we built carried over to the template to convey the building's unique selling points.
UpShift designed a logo that is modern and subtly references the architecture of the building.
A collection of three individual Rack Cards were designed to highlight Amenities, Neighborhood, and Interiors. A belly band binds them together for a unique experience that is truly cost effective.
A handy property overview for prospects who don't want to take the brochure cards.
We translated the design to a Jonah template to facilitate faster rollout at a lower pricepoint than a custom website.