Hyatt Aire

Boosting Hyatt AIRE’s visibility through vibrant campaign strategies

Objective

Hyatt AIRE, an upscale rooftop bar and lounge nestled atop the chic Hyatt Centric in Chicago's Loop, aims to develop an annual campaign, along with supporting collateral and signage, to attract Chicagoans, hotel guests, and passersby.

Solution

Incorporating neon colors, vibrant designs, and clever messaging infused the campaign with excitement and energy, significantly boosting foot traffic to the bar and lounge.