9 West Erie Condominiums

Chicago, IL

Because of its tony downtown address, UpShift utilized “9 West Erie” as the development’s name due to Chicagoans familiarity with numbering based on the street grid. The building was a boutique yet thoroughly modern design in the River North Arts District. Therefore, a creative yet contemporary look was desired.

Emerald Condominiums

Chicago, IL

Emerald—a contemporary, 12-story twin tower condominium development in Chicago’s West Loop—offers unobstructed views of downtown mixed with eco-friendly designer environs.

UpShift employed a 1st-ever lifestyle consumer brand approach for a real estate project in Chicago to communicate eco-friendly aspects of Emerald, we used a unique shade of chartreuse green as a branding element lavished at every touchpoint. All communications feature lifestyle imagery that ooze energetic nightlife and eco-friendly appeal: large martini, sexy models and bamboo. Our work went beyond traditional graphic design to include event planning, media buy and fulfillment of early buyer perks.

Enclave of Bucktown

Chicago, IL

Harlem-Irving Corporation is a leading national developer of retail and commercial developments, and multiunit residential real estate. They brought UpShift on board to create the branding & marketing for their new luxury single-family homes in Bucktown— Enclave. We started with a name that captures the spirit of the area—a distinct pocket where buyers pay a premium to be near the coveted 606 Trail. Our brand appealed to urban high-income buyers who value individuality, elegance and distinctive design.

Work With Us

Condominium and Housing Branding and Web Design

UpShift is a full-service branding + design consultancy specializing in lifestyle branding for the luxury for sale real estate market.

UpShift has developed a proven process to connect with discerning buyers in the competitive condo market. As a foundation, we build a brand identity that highlights the strengths of the development while differentiating it from the competition. Then we strategically integrate it across print collateral, websites, digital, ads, signage and social media to build recognition in the market. Whether you're selling a metropolitan condo building, a townhome development, or a single-family home community, discover higher results: Buyers taking notice + Faster Sales + More Demand + Larger Premiums.

Full-Service Condominium and Home Development Marketing Agency

Brand Identity

A unified Look, Voice & Strategy. That's how we help your new housing community stand out & command a premium in competitive markets. Home buyers today are very brand and tech savvy—be sure your image resonates.
  • Naming
  • Logo Design
  • Visual Identity & Strategy
  • Messaging & Brand Story
  • Brand Guidelines


Websites are often the first place homebuyers go to learn about your development. Our custom websites help your project stand out from the competition. Our responsive designs work across mobile, tablet, desktop and touchscreens. All created in-house with a CMS for easy updates with features including CRM integration, virtual tours, video and inventory management.
  • Custom Website Design & Programming
  • Easy-to-use Content Management System
  • SEO & SEM
  • Mobile Friendly
  • Advanced Tech Features


In this increasing digital era, tangible print collateral helps you form greater connections with consumers. Providing luxury print communications amplifies the quality perception in buyer's mind.
  • Brochures & Folders
  • Floor Plan Sheets
  • Stationery
  • Flyers

Why UpShift Creative

We think like a large agency but act like a small one. That means we combine the strategy and account services of the big dogs with the innovation and responsiveness of a boutique. It's a win-win for our clients. The result is powerful brands integrated tightly across all your touchpoints.

Strategy Driven

We always lead with strategy to determine your unique business challenges. Smart work helps you stand out in crowded markets—with a unified brand look, voice and strategy that deliver maximum ROI.

Trusted Partner

We patterned ourselves after the big agencies: strategy-driven work and excellent client services. Yet we’re innovative, responsive and efficient like a boutique firm.

Proven Results

Our partners trust us to help them define their voice and look, reach targeted markets, and stand out in crowded markets. As a solid sign of this success, many of our clients are long-term business partners.