Aurélien Apartments

Chicago, IL

Aurélien Apartments in downtown Chicago redefines Gold Coast living with lush interiors, enviable amenities & bespoke marketing befitting an ultra-lux lifestyle. We created a refined and creative brand that compliments the custom, Euro-inspired interiors while resonating with a brand-savvy, sophisticated younger demographic who seeks to be near the hottest restaurants and bars just steps from Mag Mile shopping and North Avenue Beach.

JeffJack Apartments

Chicago, IL

Thomas Roszak Architecture selected UpShift to create a stylish and sophisticated brand that echoes their careful attention to detail and design refinement. To set JeffJack apart from many competitors in Chicago's Loop, UpShift developed a modern and sophisticated brand that would resonate with a younger, urban and environmentally-conscious resident. The name is memorable and unique, and the logo has a hand-crafted artisan quality. Our innovative marketing collateral, lifestyle-driven ads, custom website and savvy media buy strategy helped JeffJack set records when it came to pre-leasing—leasing up more quickly than the developer & property manager (Greystar) had ever seen before... on any property!

NordHaus Apartments

Minneapolis, MN

UpShift developed a modern brand image and custom website for a multi-story, class-A development in the Minneapolis neighborhood called North Loop by Lennar/LMC and managed by Greystar. . The brand embraces Minnesotan's love of the outdoors with a modern take on Scandinavia for a thoroughly luxurious offering The website has not only won over Minnesotans but also won many awards—what else do you expect from America's most-award real estate marketing agency?

Niche 905 Apartments

Chicago, IL

This ultra-upscale yet inviting class-A apartment community is located in a unique niche of downtown Chicago, bordering River North, Old Town and the Gold Coast. It is an emerging area that is coveted by trend-makers and young professionals. We created an artistic brand and engaging advertising and marketing that resonates with target demographics where they work, live and play—by utilizing digital channels, social media, radio, transit signage, and a fully-custom website with API feed.

Jones Berkeley Apartments

Berkeley, CA

With Jones Berkeley, we worked with Shorenstein and Greystar to create a laidback yet luxurious brand identity and name that would resonate with residents of Berkeley, California. Originally, the residents of this eclectic college town were concerned if the new development would fit their proud community. By infusing the voice of all marketing collateral with the voice of Berkeley—and through Shorenstein's careful architectural choices—we featured local retailers and hot spots in social media, custom website, community outreach, lifestyle advertising, and artistic collateral. The building and the brand became part of the neighborhood, earning the trust of residents.

Work With Us

Apartment Branding & Web Design

UpShift is a full-service branding + design consultancy specializing in lifestyle branding for the luxury apartment and real estate market.

In the competitive apartment market, UpShift has developed a proven process to connect with savvy renters. We first develop a brand identity that highlights the strengths of the asset while differentiating it from the competition. Then we strategically integrate it across print collateral, websites, digital, ads, signage and social media to build mindshare in the market. Results? Awareness + Faster Lease-Ups + Retention + Long-term Brand Reputation. Results shifted higher.

Full-Service Apartment Marketing Agency

Brand Identity

A unified Look, Voice & Strategy. That's how we help your apartment community stand out & command a premium in competitive markets. Renters today are very brand and tech savvy—be sure your brand resonates.
  • Logo Design
  • Visual Identity & Strategy
  • Brand Guidelines
  • Naming
  • Messaging & Brand Story


Websites are often the face of your brand—the first top for renters. Our custom websites help your development stand out from the competition. All developed in-house with a CMS for easy updates; seamless integration with Rent Café, Real Page, or Entrata; and responsive design across desktop and mobile.
  • Custom Website Design & Programming
  • Easy-to-use Content Management System
  • SEO & SEM
  • Mobile Friendly
  • Integrates with all major Leasing Platforms


Research shows that when customers touch marketing materials, conversions increase dramatically. In this increasing digital era, tangible print collateral helps you form greater connections with consumers.
  • Brochures
  • Stationery
  • Floor Plan Sheets
  • Flyers


Our signage has stopping power. From banners during construction, to final monument and way finding. All connect to the brand.
  • Temporary Construction Banners
  • Identity & Monument Signs
  • Wayfinding


Simply promoting on ILSs and purchasing Google Ads can generate traffic. But to build a lasting reputation and become the "hot" apartment building in town, you must reach renters where they live, work, play. UpShift develops and executes a media strategy in lifestyle channels that match renter's interests.
  • Media Buy Strategy and Plan
  • Advertising Creative
  • Ad Production & Management
  • Print, Digital, Social, Out of Home Ads

Social Media

Get in front of your audience, where they spend most of their digital time. Social media is an important extension of your brand and a way to build customer loyalty. Organic engagement and paid placement generates buzz and your brand.
  • Social Brand Strategy
  • Social Creative Campaigns
  • Social Posting & Management
  • Paid Social Advertising
  • Influencer Marketing Management.

National Experience

UpShift is fortunate to work with some of the nation's largest and most respected developers and property managers, for luxury apartment projects from coast-to-coast.


We've never had a project lease up so fast—85% leased before first move-ins
VP Marketing, Greystar
UpShift websites get more traffic than sites from our other agencies
VP Marketing, LMC
We love your buttoned up process and creative thinking
VP Marketing, Lincoln Property

Why UpShift Creative

We think like a large agency but act like a small one. That means we combine the strategy and account services of the big dogs with the innovation and responsiveness of a boutique. It's a win-win for our clients. The result is powerful brands integrated tightly across all your touchpoints.

Strategy Driven

We always lead with strategy to determine your unique business challenges. Smart work helps you stand out in crowded markets—with a unified brand look, voice and strategy that deliver maximum ROI.

Trusted Partner

We patterned ourselves after the big agencies: strategy-driven work and excellent client services. Yet we’re innovative, responsive and efficient like a boutique firm.

Proven Results

Our partners trust us to help them define their voice and look, reach targeted markets, and stand out in crowded markets. As a solid sign of this success, many of our clients are long-term business partners.