AutoCamp by Prospect Hotels is a unique boutique hotel, featuring customized Airstream accommodations, stylishly appointed with luxury details. With a location in Santa Barbara and another location opening in Sonoma’s Russian River in summer 2016—AutoCamp was ready for a fresh look and a new website. Prospect Hotels brought UpShift on board to refresh their branding and logo, and create a custom state-of-the-art website to project a modern image of relaxed luxury.

Inn at the Cove

Pismo Beach, CA

UpShift rebranded this oceanfront hotel in Pismo Beach with an upscale yet relaxed brand identity, logo design and collateral that fits the spa-like vibe of the property. We helped them hone in on their demographic, polish their brand image, and update marketing collateral to be digital, social and web-friendly. Despite a difficult 2020, our assistance helping them reach travelers from Los Angeles and the Bay Area was successful in keeping bookings strong. We're proud of our continuing relationship with this property, as they rely on us for quality design and clever marketing ideas.

SeaCrest Hotel

Pismo Beach, CA

Seacrest's stunning cliff-side location in Pismo Beach has been rewarding travelers with breathtaking views of the Pacific Ocean for more than six decades. Based on our extensive work in hospitality and luxury consumer goods, UpShift was hired to refresh the Seacrest brand, advertising, and marketing collateral to appeal to visitors coming from the Los Angeles and San Francisco areas who seek a relaxed, upscale retreat within a day's drive. With its rich history, we wanted to lean into the historical aspects that Seacrest has, yet represent them in a cool, effortless, and fun way—similar to what you often see in Palm Springs. The result of our branding & marketing efforts has been higher nightly room rates, increased interest, and higher web traffic.

Sierra Meadows Ranch

Mammoth, CA

Sierra Meadows Ranch offers unique cabin lodging, summertime horse boarding, and special event space in Mammoth Lakes, California.

Hyatt Aire

Chicago, IL

Creating awareness and energy (as well as foot traffic) for the rooftop bar Aire, located atop the Hyatt Centric in downtown Chicago.

Work With Us

Branding, Websites & Marketing for Hotels & Resorts

Whether a boutique hotel or resort, or a global portfolio, we craft brands and collateral that connect with today’s savvy travelers.

With demand for travel growing, its increasingly important to stand out from the competition.

As a full-service branding + design consultancy, UpShift's proven process helps to attract new guests and increase bookings. A strategic brand platform, executed through innovative visual identity, website, advertising, and social media produces increased affinity. Results? Stronger occupancy + Higher rates.

Full-Service Hotel and Resort Design Agency

Brand Identity

A captivating Visual Style, Voice & Strategy. That's how we ensure your hotel brand garners attention from today's discerning travelers.
  • Logo Design
  • Visual Identity & Strategy
  • Brand Guidelines
  • Naming
  • Messaging & Brand Story


Websites are often the face of your brand—the first stop for hotel guests. Our custom websites integrate seamlessly with leading booking engines and review platforms—ensuring a unique experience for your guest that leads to higher conversions.
  • Custom Website Design & Programming
  • Booking Platform Integration
  • Easy-to-use Content Management System
  • Mobile Friendly
  • Virtual Tours & Video


Ensure a welcoming experience for your guests, reduce calls to the front desk, and promote hotel services and amenities through fun, creative and thoughtful collateral.
  • Key Cards & Door Hangers
  • Guest Book
  • Restaurant Menus & Promotions
  • Signage

Ads & Social

Get in front of your audience where they spend most of their time. Our creative ad planning, supported by engaging print and digital ads, and social media generates buzz and bookings on your website.
  • Media Buy Strategy & Planning
  • Advertising Creative
  • Print, Digital & Out of Home Ads
  • Social Brand Strategy
  • Social Posting and Engagement
  • Influencer Marketing Management

Big Names to Boutiques

UpShift is honored to work with some of the world's most recognized brands, but is as equally fortunate to elevate boutique properties to the next level.


You are so creative. The work always looks so awesome!
Area Director, Hyatt Centric
The launch campaign exceeded our expectations and was a huge success.
Chief Marketing Officer, Autocamp
I haven't seen signage done this well in my entire career.
Director, Westin Bonaventure
You really captured the spirit of what we represent.
CEO, Sierra Meadows Ranch

Why UpShift Creative

We think like a large agency but act like a small one. That means we combine the strategy and account services of the big dogs with the innovation and responsiveness of a boutique. It's a win-win for our clients. The result is powerful brands integrated tightly across all your touchpoints.

Strategy Driven

We always lead with strategy to determine your unique business challenges. Smart work helps you stand out in crowded markets—with a unified brand look, voice and strategy that deliver maximum ROI.

Trusted Partner

We patterned ourselves after the big agencies: strategy-driven work and excellent client services. Yet we’re innovative, responsive and efficient like a boutique firm.

Proven Results

Our partners trust us to help them define their voice and look, reach targeted markets, and stand out in crowded markets. As a solid sign of this success, many of our clients are long-term business partners.