AutoCamp

AutoCamp originated in Santa Barbara as a unique "glamping" idea that combined Airstream travel trailers with mid-century modern furnishings in active, upscale locations. We were hired to revise their brand identity and website so that they conveyed the right mix of luxury with adventure.

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Inn at the Cove

Pismo Beach, CA

UpShift was tasked with rebranding an oceanfront hotel in Pismo Beach to reflect its sophisticated yet relaxed spa-like ambiance. The goal was to appeal to travelers from Los Angeles and the Bay Area who seek a relaxed staycation.

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SeaCrest Hotel

Pismo Beach, CA

Seacrest Hotel, a well-known hotel perched on the cliffs of Pismo Beach with a 60+ years history, sought to refresh its brand to attract upscale travelers from Los Angeles and San Francisco.

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Sierra Meadows Ranch

Mammoth, CA

Sierra Meadows Ranch needed a refreshed brand to highlight its unique cabin lodging, horse boarding, and event spaces in Mammoth Lakes, California.

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Hyatt Aire

Chicago, IL

Hyatt AIRE, an upscale rooftop bar and lounge nestled atop the chic Hyatt Centric in Chicago's Loop, aims to develop an annual campaign, along with supporting collateral and signage, to attract Chicagoans, hotel guests, and passersby.

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Work With Us

Branding, Websites & Marketing for Hotels & Resorts

Whether a boutique hotel or resort, or a global portfolio, we craft brands and collateral that connect with today’s savvy travelers.

With demand for travel growing, its increasingly important to stand out from the competition.

As a full-service branding + design consultancy, UpShift's proven process helps to attract new guests and increase bookings. A strategic brand platform, executed through innovative visual identity, website, advertising, and social media produces increased affinity. Results? Stronger occupancy + Higher rates.

Full-Service Hotel and Resort Design Agency

Brand Identity

A captivating Visual Style, Voice & Strategy. That's how we ensure your hotel brand garners attention from today's discerning travelers.
  • Logo Design
  • Visual Identity & Strategy
  • Brand Guidelines
  • Naming
  • Messaging & Brand Story

Websites

Websites are often the face of your brand—the first stop for hotel guests. Our custom websites integrate seamlessly with leading booking engines and review platforms—ensuring a unique experience for your guest that leads to higher conversions.
  • Custom Website Design & Programming
  • Booking Platform Integration
  • Easy-to-use Content Management System
  • Mobile Friendly
  • Virtual Tours & Video

Collateral

Ensure a welcoming experience for your guests, reduce calls to the front desk, and promote hotel services and amenities through fun, creative and thoughtful collateral.
  • Key Cards & Door Hangers
  • Guest Book
  • Restaurant Menus & Promotions
  • Signage

Ads & Social

Get in front of your audience where they spend most of their time. Our creative ad planning, supported by engaging print and digital ads, and social media generates buzz and bookings on your website.
  • Media Buy Strategy & Planning
  • Advertising Creative
  • Print, Digital & Out of Home Ads
  • Social Brand Strategy
  • Social Posting and Engagement
  • Influencer Marketing Management

Big Names to Boutiques

UpShift is honored to work with some of the world's most recognized brands, but is as equally fortunate to elevate boutique properties to the next level.

Clients

You are so creative. The work always looks so awesome!
Area Director, Hyatt Centric
The launch campaign exceeded our expectations and was a huge success.
Chief Marketing Officer, Autocamp
I haven't seen signage done this well in my entire career.
Director, Westin Bonaventure
You really captured the spirit of what we represent.
CEO, Sierra Meadows Ranch

Why UpShift Creative

We think like a large agency but act like a small one. That means we combine the strategy and account services of the big dogs with the innovation and responsiveness of a boutique. It's a win-win for our clients. The result is powerful brands integrated tightly across all your touchpoints.

Strategy Driven

We always lead with strategy to determine your unique business challenges. Smart work helps you stand out in crowded markets—with a unified brand look, voice and strategy that deliver maximum ROI.

Trusted Partner

We patterned ourselves after the big agencies: strategy-driven work and excellent client services. Yet we’re innovative, responsive and efficient like a boutique firm.

Proven Results

Our partners trust us to help them define their voice and look, reach targeted markets, and stand out in crowded markets. As a solid sign of this success, many of our clients are long-term business partners.